150+ ChatGPT Prompts for Google Ads 2024 (Updated)

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We all know that Google Ads is a powerful advertising platform that allows businesses to reach customers through paid search results and display ads.

ChatGPT prompts for Google Ads can help you a lot in creating an attractive ad campaign.

In this post, we’ll explore some creative ways you can use ChatGPT for creating ads whether you want to write better ads, generate keyword ideas, gain analytics and reporting insights, or anything else.

With the right AI prompts for Google Ads can take your campaign results to new heights.

Let’s create successful Google Ads campaigns using ChatGPT.

ChatGPT Prompts for Google Ads/PPC

ChatGPT is an AI conversational tool that can understand instructions (prompts) in natural language and generate text accordingly. You can use it for different Google Ads and pay-per-click (PPC) advertising tasks such as:

  • Analyzing your target audience
  • Brainstorming Keywords and Ideas
  • Writing awesome ad copies
  • Proofreading & editing
  • etc…

Now let’s dive in and understand all the things through the examples of ChatGPT Prompts for Google Ads/PPC.

Keyword Research

Detailed keyword research is most important for running successful Google Ads campaigns. The right keywords help ads show up for relevant searches and drive traffic to your site. Here are some prompts to help with keyword research:

1. Identifying high-performing keywords

ChatGPT is great for brainstorming lists of relevant and high-performing keywords for your business based on your website content, products/services, and target customer demographics. Here are some example prompts:

Example prompts:

  1. Provide 20 keywords ideas relevant for selling [product/service] online. Focus on high-traffic, high-converting keywords.
  2. Suggest 10 keywords a [brand] should target to promote their [product/service]. Choose keywords with high search volume and commercial intent.
  3. Suggest 20 keywords related to [website or product] that get over 1000 searches per month and have low cost-per-click.
  4. What are 10 keywords with 500-1000 monthly searches that closely describe [product/service] and have low competition?

2. Exploring long-tail keywords

Long-tail keywords are more specific and targeted helping you reach interested customers more efficiently. Ask ChatGPT for long-tail versions of your top keywords.

Example prompts:

  1. Give 5 long-tail keyword ideas for each of these core keywords: [insert core keywords].
  2. Give 10 long-tail keyword ideas for [brand] to target with Google Ads for [product/service]. Choose low-competition keywords with exact match searches.
  3. Provide a list of 20 long-tail variants and phrases for the keyword “[primary keyword]”. Focus on keywords with low competition and high conversion potential.
  4. Suggest 10 long-tail versions of [broad keyword] that are very relevant to our [website/product].
  5. Give me 20 long-tail keywords that combine [keyword 1] with [keyword 2] with moderate search volume.

3. Different campaign objectives

Understanding the diverse campaign objectives is essential. ChatGPT can guide you to different campaign goals like increasing brand awareness, generating leads, promoting sales, etc.

Example prompts:

  1. Give me 10 keywords aimed at increasing brand awareness for an established [jewelry store].
  2. Provide 8 bottom-of-funnel keywords related to [product] for a lead gen campaign.
  3. Suggest 6 keywords focused on increasing sales of [product/service] in [country].
  4. Give me 20 high-volume and commercial keywords to drive traffic for a [local service] in [city].
  5. Could you give me 10 keywords people may search when looking to buy [product] online?

Ad Copy Creation

Crafting attractive ad copy is essential to capture the attention of potential customers and drive clicks and conversions from Google Ads. ChatGPT can assist you in creating attention-grabbing headlines, effective ad descriptions, appealing calls-to-action (CTAs), etc.

1. Creating attractive headlines

Headlines play a crucial role in grabbing users’ attention to click the ad. Utilize ChatGPT to generate creative and engaging headlines that make your ads stand out from the competition.

Example prompts:

  1. Write 5 creative Google Ads headlines to promote [product/service] from [brand]. Aim for headlines that capture attention and interest.
  2. Provide 10 engaging headline ideas for a Google Search ad promoting [offer or deal]. Focus on urgency and value propositions.
  3. Suggest 15 urgent headlines showing the need for [product/service] for Google Ads.
  4. What are 10 good ad headlines highlighting [important feature] of our [product]?
  5. Could you suggest 10 curiosity-inducing headlines for our Google Ads promoting [offer/deal]?

2. Generating effective ad descriptions

Ad descriptions are also an important part of successful Google ads. A well-crafted ad description can make a significant impact on user engagement. Use ChatGPT to generate attractive ad descriptions that convey your message effectively and drive user interest.

Example prompts:

  1. Please provide a detailed 150-word Google Ads description highlighting the [key benefit] of our [product/service].
  2. Give me 10 persuasive ad descriptions that generate interest in [product/service] for Google Ads.
  3. Write a 130-word Google Ads description for a [company/industry] highlighting its 24/7 availability for emergencies.
  4. Write 2 clear and concise Google Ads descriptions under 150 words for [company] advertising [product/service]. Focus on top customer benefits.
  5. Generate an ad description under 120 words that convinces [target customer] to click on an ad for [offer or product]. Focus on the value proposition.

3. Generating perfect CTAs for Ad copy

The call-to-action is the final push to encourage user interaction. Finding effective CTAs can be boring and also time consuming. Explore ChatGPT to create attractive CTAs that drive clicks and conversions.

Example prompts:

  1. Provide 7 effective call-to-action phrases for Google Ads promoting [brand’s product/service]. Make CTAs clear and action-oriented.
  2. Give me 5 click-worthy call-to-action sentences to use in Google Shopping ads for [type of product].
  3. What are 10 good CTAs urging urgent action for Google Ads for [limited-time sale]?
  4. Provide 5 creative and effective call-to-action phrases under 15 words for Google Ads of [company] promoting [offer].
  5. Suggest 3 click-worthy Google Ads call-to-action options for [company] that push users to visit the landing page and convert.

4. Include brand messaging in prompts

Including your brand’s unique personality in your ad copy will boost your brand awareness. ChatGPT can assist you in incorporating brand messaging that resonates with your target audience.

Example prompts:

  1. Help me write a Google Ads headline and description that incorporates [company’s] key brand messaging around [core values or brand positioning].
  2. Incorporate [company’s] slogan “[slogan]” into a Google Ads text ad headline and description for [product]. Keep ad copy impactful.
  3. Provide 10 ad descriptions highlighting how [brand] delivers exceptional [benefit] for customers.
  4. Could you suggest 10 ad descriptions integrating messaging about [brand] values like [value 1, value 2]?
  5. What are 10 Google Ads headlines carrying [brand] as the [superlative] in the [industry]?
  6. Create a text ad for [brand] Google Search campaign that incorporates their [brand slogan and positioning]. Keep ad copy aligned with branding.

5. Getting awesome visual ideas

Visuals are powerful tools in advertising. Creating attractive visuals that engage with your audience is not an easy job. Use ChatGPT to generate ideas for eye-catching and relevant images that complement your ad copy.

Example prompts:

  1. Give 5 ideas for eye-catching and relevant Google Ads images to promote [product/service].
  2. Suggest 3 creative Google Ads image ideas that visualize the benefit “[main benefit]” of using [product/service].
  3. Provide 5 creative image ideas suitable for Google Shopping ads promoting [type of product]. Visuals should grab attention and communicate key features.
  4. Suggest 7 eye-catching image concepts for Google Display ads that would resonate with [target audience] for promoting [product/service].

Competitor Analysis

Analyzing competitors’ Google Ads can reveal powerful insights to enhance your own PPC strategy. ChatGPT can help you analyze competitor strategies and gather valuable information to refine your campaigns.

1. Prompts to extract insights on competitor strategies

Investigate deeper into competitor strategies with specific prompts that extract insights into their strengths and weaknesses. Use ChatGPT to analyze competitor data and refine your approach.

Example prompts:

  1. Review [competitor’s] Google Ads for [product/service] and summarize key findings about their targeting, messaging, ad formats, and other strategies.
  2. Analyze [competitor’s] Google text ads for [keywords] and highlight 3 key takeaways we can apply to optimize our ads.
  3. What common Google Ads approaches seem to be working well for the top 3 [competitor] in my niche selling [product/service]? Please summarize the key takeaways.
  4. Review the Google Ads campaigns of [top 3 competitors] for [keyword] and summarize key findings and takeaways regarding their targeting, creative, and landing pages.
  5. Analyze the Google Ads approach of [competitor] advertising [product/service] and provide tips on how we could improve our own Google Ads strategy.

2. Prompts to gather information on competitors

Gathering comprehensive information about your competitors is essential. ChatGPT can assist in formulating prompts that help you collect data on competitor keywords, ad spending, and overall digital presence.

Example prompts:

  1. Provide a list of 10 main keywords [competitor] is targeting for [product/service] based on their Google Ads and AdWords Keyword Planner data.
  2. Check Google Ads for [competitors] selling [product/service] and list their top 5 performing ads along with ad headlines and descriptions.
  3. What types of keywords do [Brand X] and [Brand Y] target in their Google Shopping ads for smart home devices? List their main keyword patterns and categories.
  4. Find the top 3 keywords [competitor] is bidding on for Google Ads related to [product/service] and their ad spend on these keywords.
  5. Provide examples of effective ad copy from [competitor’s] Google Ads for [product/service] that convince searchers to click.

Ad Targeting

Ad targeting is one of the most important parts of setting up a successful Google Ads campaign. You need to target your ads if you want your ads to reach people who are likely to be interested in and convert to your offering.

I’m going to show you some ChatGPT prompts that can help you clarify your target audience.

1. Prompts for defining target audience

Defining your target audience is crucial for maximizing the impact of your campaign in the world of Google Ads. Provide ChatGPT with your product or service details when targeting your ads and ask questions like the following:

Example prompts:

  1. Please provide a detailed description of the ideal target audience for my [product/service], including demographic information like age range, gender, location, interests, income level, etc.
  2. If my [product/service] is [brief description], what types of search queries would my target audience likely use related to this? Please provide 10 examples.
  3. Please describe my target customer identity in 2-3 sentences focusing on their demographics, values, interests, and behaviors.
  4. I sell [product/service]. Can you provide a few examples of targeting criteria that would help my ads reach potential customers?
  5. Who is most likely to have an interest in or need for my [product/service]? Please describe this audience and provide suggested targeting details.

2. Prompts for demographic and geographic elements

To refine your targeting further you’ll need to incorporate demographic and geographic elements. Just provide key information about your business and customer base and ChatGPT will provide useful demographic and location details to help target the right people.

Example prompts:

  1. Please suggest 3-5 demographic targeting options, such as age, gender, parental status, income level, etc that would be relevant for advertising my [product/service].
  2. My business is located in [city, state]. Please recommend 5 geographic targeting options within a 50 mile radius that would reach my ideal customers.
  3. What targeting parameters should I use for Google Ads if my ideal customers are [demographic] located in [geographic area]?
  4. My online store sells [type of products]. What demographic and geographic targeting would you recommend I use in Google Ads to reach my ideal customers?
  5. For my Google Ads campaign for [product/service], provide suggested targeting focused on [specific city or region] and people aged [age range].

3. Prompts for niche targeting strategies

Niche targeting is key for businesses with specialized offerings. Things like interests, habits, behaviors, and demographics of your niche can inform smart targeting. You provide details of your niche and ChatGPT can suggest relevant targeting to improve your ideal customers.

Example prompts:

  1. My [product/service] focuses on [niche keywords]. Please provide 3-5 suggestions for effectively targeting users interested in this niche.
  2. What bid adjustments or other advanced techniques would you recommend to target fans of [niche hobby/interest] with my ads? Please be specific.
  3. Please provide 3-4 targeting ideas to reach [specific niche or buyer persona] with Google Ads for my [product/service].
  4. I sell [niche product/service]. What interests, online behaviors, and other targeting strategies would you recommend to make my Google Ads resonate with my niche audience?
  5. What types of niche or custom audience targeting options would you suggest for Google Ads to reach potential buyers for [very specific product/service]?

Ad Positioning and Bid Strategies

Once you have defined your audience you should focus on ad positioning and bid strategies for maximum impact. Optimizing your ad position and bids is important for getting your ads in front of interested searchers and maximizing your campaign performance.

It helps ensure your ads are visible to the right people at the right times. Let’s explore prompts to optimize these aspects.

1. Prompts for bid strategy recommendations

Determining the right bid strategy is vital for optimizing your Google Ads campaign. Choosing the right bid strategy can significantly impact campaign performance. ChatGPT can help you to explore various bid strategies based on your campaign objectives.

Example prompts:

  1. My main campaign goal is to [get conversions/increase brand awareness/etc.]. What bid strategy would you recommend to achieve this? Please explain your logic.
  2. For a Google Ads campaign for [type of business], what bid strategies would you recommend and why? Please provide 2-3 strategy examples.
  3. My budget for Google Ads per month is [$ budget]. For [product/service] ads, what bid strategies should I use across keywords and campaigns?
  4. I want my Google Ads to show up high on results pages. What types of bid strategies would you recommend given my [product/service], target audience, and [$ monthly budget]?
  5. Please explain Google’s different bidding options and make a recommendation on the best strategy for my [product/service] given a [$ amount] monthly budget.

2. Prompts to understand optimal ad positioning

Ad positioning plays a crucial role in grabbing the audience’s attention. You should determine the optimal ad position for your campaign that will ensure maximum visibility and effectiveness.

Example prompts:

  1. How should I adjust my bids to improve my ad position for these high-priority keywords: [list keywords]? Please be specific.
  2. For low-competition keywords related to [broad topic], would you recommend I focus more on impression share or higher ad position? Please explain.
  3. How can I optimize my Google Ads positioning for searches related to [product/service]? Please provide tips for higher ad rank.
  4. What factors into top ad positioning on Google and how should I structure my ads/bids to try getting my [product/service] ads near the top?
  5. For [profitable keyword] what suggestions do you have to improve my ad position ranking on Google?
  6. My [product/service] ads are usually on page 2 of Google results. What are some ways I can try to improve their positioning to page 1?

Asking about improving visibility and rank for your important keywords can provide useful tips from ChatGPT on optimizing ad positions.


Negative Keywords

Identifying irrelevant keywords and adding them to your negative keywords list helps improve campaign performance by avoiding wasted spend. It ensures your ads appear to the most relevant audience.

Let’s explore prompts that help you identify and manage negative keywords effectively.

1. Prompts to identify irrelevant keywords

It’s important to identify and exclude irrelevant keywords to improve the efficiency of your Google Ads campaign. With this, you can avoid wasting advertising expenses. Use ChatGPT to refine your keyword strategy and reduce ad spend on irrelevant searches.

Example prompts:

  1. Based on my website selling [type of products], please provide 10 potential negative keywords that are unrelated or irrelevant to my offerings.
  2. What are 3-4 examples of search terms that would be irrelevant for someone interested in [product/service] that I should add as negative keywords for my Google Ads?
  3. Can you provide some negative keyword suggestions for my Google Ads campaign for [product/service]? These should be terms irrelevant or unrelated to my offering.
  4. I sell [product/service] and want to avoid irrelevant clicks from Google Ads. What kinds of negative keywords would you recommend I not use? Please provide 5-7 examples.
  5. My business provides [service]. Could you give me some examples of keyword terms I would NOT want to trigger my Google Ads so I can add them to my negative keywords list?

2. Prompts to refine negative keyword lists

Building an effective negative keyword list is essential for preventing your ads from appearing in irrelevant searches. A well-refined negative keyword list is a powerful tool for cost optimization.

Use the prompts listed below to identify and exclude irrelevant keywords from your campaigns.

Example Prompts:

  1. My current negative keyword list includes [list keywords]. What are 3-5 additional keywords I should add or refine to further improve the relevancy of traffic to my ads?
  2. I have a Google Ads negative keyword list containing [provide a few examples]. Can you please review this list and suggest 2-3 additional negative keywords I should add?
  3. Here are 5 terms I use as negative keywords for my Google Ads for [business]: [provide keywords]. Do you have any recommendations for improving this negative keyword list?
  4. My Google Ads keep showing for [irrelevant term]. Based on my business selling [product/service], what negative keywords could I add to prevent this?
  5. I want to refine my negative keywords list for Google Ads. If my business provides [service], what terms should I add or remove from this list: [provide 5-10 keywords]?

Landing Page Optimization

Your landing page is the first thing users see when they click your ad, so making a good impression here can have a big impact on your conversions. So optimizing your landing pages is important for getting the most out of your Google Ads campaigns.

1. Prompts for landing page improvements

It’s important to improve your landing pages and make them attractive and user-friendly because an engaging landing page is where visitors decide whether to engage further or exit the site.

Example prompts:

  1. Please provide 10 bullet points with suggestions to improve the conversion rate on my landing page for [insert product/service]. Consider design, content, and call-to-action placement.
  2. Please give me 5 tips to make my landing page headline more compelling and attention-grabbing for [insert target audience].
  3. What are 3 ways I could rearrange the elements on my landing page to better guide visitors through the conversion funnel? My product is [insert product] and my goal is to get visitors to [insert conversion goal].
  4. Please analyze my landing page and write a short paragraph critiquing the page layout and styling. Also provide 2-3 suggestions for how to improve the visual aesthetics. My product is [insert product].
  5. Please provide sample text for a strong primary call to action on my landing page. Make it persuasive and action-oriented. The product is [insert product] and my ideal customer is [insert target audience].

2. Prompts for Enhanced User Experience

Creating a positive user experience is paramount in Google Ads campaigns. An excellent user experience not only improves conversion rates but also contributes to customer satisfaction and loyalty.

Example prompts:

  1. Please give me 5 tips to improve the overall user experience on my landing page for [insert product/service]. Consider page speed, responsiveness, clarity and customer journey.
  2. What are 3 user experience problems on my landing page that may be preventing conversions? Please provide specific examples from the page and suggestions for improvements. (include landing page)
  3. Recommend effective uses of color, fonts, images and videos to make my landing page more visually appealing for [target audience].
  4. Please analyze my landing page and provide 3 ways to reduce clutter, streamline the layout, and simplify the user journey. My product is [insert product].
  5. Please draft a short paragraph describing how I could better highlight my value proposition and competitive advantages on my landing page to improve the user experience.

Ad Performance Analysis

Understanding and analyzing your ad performance is paramount to successfully navigate the competitive landscape of online advertising.

Continuous review and optimization of your Google Ads campaigns empower you to make data-driven decisions, refine your approach, and maximize your return on investment (ROI).

1. Prompts for real-time ad performance evaluation

Keeping a pulse on how your ads are performing day-to-day is important for timely optimization. Here are some prompts to quickly examine current performance.

Example prompts:

  1. What is my current impression share for keywords with “best [product]” in my ad group? Is there an opportunity to increase bids on these keywords?
  2. What is the current click-through rate and conversion rate for my ad group targeting [location]? How does this compare to yesterday?
  3. What is the current conversion rate for [keyword/ad group/campaign] compared to the daily average? Please summarize the difference.
  4. Have there been any changes in [CTR/bounce rate/conversion rate] for [keyword/ad/landing page] in the past [2 hours/6 hours/24 hours] compared to previous days?
  5. Is [keyword/ad group/campaign] currently over or under delivering on [impressions/clicks/conversions] relative to daily budget and expectations?

2. Prompts to interpret campaign analytics

Regularly analyzing campaign metrics over time can reveal important trends and optimization opportunities. Looking at performance trends lets you see what changes are moving your campaigns in the right direction.

Example prompts:

  1. How has the performance for my campaign [name] changed over the past [week/month/quarter]? Analyze the difference in [impressions, clicks, conversions, conversion rate, cost per conversion, etc].
  2. Can you compare the analytics for my ad group [name] between [time period 1] and [time period 2]? Explain any notable differences in [CTR, conversions, top performing keywords, etc].
  3. Please analyze the trends for my [shopping/display/search] campaign [name] from [start date] to [end date]. Summarize key metrics like [impressions, clicks, costs, conversion rate] and insights into optimization.
  4. What were the top performing [keywords/products/placements] in my campaign [name] last month? Provide metrics like [impressions, CTR, conversions, conversion rate] for each.
  5. Please summarize the differences you see in the analytics for my YouTube video campaign [insert name] between [insert quarter/date range] and [insert quarter/date range]. Include impressions, views, CTR, watch time, and video completion rates.

More on ChatGPT prompts for Google Ads/PPC

Here are 18 sample ChatGPT prompts for Google Ads campaign:

  1. Please write a Google Ads headline targeting [target keyword] for a [product/service]. Make it convincing and attention-grabbing.
  2. Please write an attractive Google Ads description for my [product/service] targeting the keyword phrase [target keyword]. Include key benefits.
  3. Please provide 3 ad copy options for a Google Shopping ad promoting [product] to [target audience]. Focus on [key features/benefits].
  4. Please give me 5 informative but conversational Google Ads text ads for [brand] [product/service] optimized for [target keyword].
  5. Please generate an emotional Google Ads text ad that focuses on [key emotion – love, joy, excitement] to promote [product/service]. Target [demographic].
  6. Please write a Google Ads text ad for [local business type] in [location] optimized for the search [service related keyword]. Mention [key differentiators].
  7. Come up with a creative Google Responsive ad for [e-commerce site] highlighting [top-selling products]. Focus on [key product features/benefits].
  8. Please provide a Google Ads description for [company] highlighting how we provide [key benefit] better than competitors. Focus on [target keywords].
  9. Write an appealing Google Ads text ad for [company] promoting [offer or deal]. Focus on the key benefits and urgency of the deal.
  10. Please compose an engaging dynamic Google Responsive ad for [brand] showcasing [number] products from our [category] collection.
  11. Write [number] Google Ads expanded text ads for [brand] highlighting our commitment to [brand values, quality, sustainability, etc.].
  12. Please draft a Google Ads sitelink extension text set for a [industry] website, including [number] powerful sitelink options.
  13. Come up with [number] Google Ads call-only ad variations for a [local service business] to generate phone calls.
  14. Please write [number] Google Ads callout extension texts for a [ecommerce/service] site to highlight [important details like guarantees, promos, etc.].
  15. Generate [number] swipeable image ad texts showcasing key [products/services] from [brand] and their [benefits/features].
  16. Please compose a Google Ads Lightbox ad for [product] focusing on [key features]. Use descriptive but short copy.
  17. Come up with [number] Google Ads App ad texts for [brand’s app] focused on getting [action – installs, engagement, etc.].
  18. Please draft [number] Local Services ad descriptions for a [local services business] focused on [keywords] and [location].

Conclusion

ChatGPT is an exciting tool that can help you boost Google Ads productivity and performance when applied effectively. Use ChatGPT prompts for Google Ads creation, optimization, quick ad performance analysis, and other PPC tasks.

Remember to provide sufficient text and be specific in your prompts is important for getting useful insights. Feel free to get creative with your prompts and see how ChatGPT can provide value. With some practices, ChatGPT can become a valuable addition to your Google Ads workflow.

If you found ChatGPT prompts for Google Ads useful then do not forget to share it with others. And if you have any questions or suggestions then comment down below – It’s FREE.

|| We wish you to get success in Google ads ||


FAQs: ChatGPT prompts for Google ads

What level of detail should I include in my prompts?

Be as specific as possible – provide context like your ad objective, targeting, durations, ad copy, and any campaign data. More relevant details lead to better responses.

How can I get quality ad copy samples from ChatGPT?

Can ChatGPT actually edit and optimize my live Google Ads campaigns?


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